O'Connor Consulting
Web Design and Hosting, ComputerRepair, Security, Programming, More
Google and Paid Links
According to Google "Buying or selling links that pass PageRank is in violation of Google's webmaster guidelines and can negatively impact a site's ranking in search results." More information is available in their Webmasters/Site owners Help section of Google Help.
Tapping into Consumer's Passions
According to a Yahoo! and MediaVest study, highly-engaged consumers called "Passionistas" are much more likely than typical consumers to create and share content online about their passions and the brands associated with them. By tapping into the power of Passionistas, marketers have a unique opportunity to engage these credible, influential advocates to spread brand messages through digital media.
Ely MN and Iron Range Web Marketing
Web site marketing can provide an effective method of driving highly targeted visitors to your web site. We provide web marketing in Ely, MN, Babbit, MN and anywhere on the Iron Range of Minnesota.
Our marketing begins by identifying search terms that your target audience is using when using search engines. These search terms are the keywords and keyphrases that will be used to market your Website.
Next we'll explain how the initial Website design is critical in order to your site more search engine friendly, as well as how changes to your current site can improve you site's visibility. We'll also explian how to increase the number of links to your site, how to get quality sites to link to yours, and the overall effect link popularity has on your rankings.
If you would rather not wait for the search engines to find and index your site on their own, we can explain how you can pay to be indexed faster. We'll explain what paid inclusion is, whether or not it it will help your site rank better, and what the costs are. With our help, you can determine if paid inclusion is a viable option for you.
Pay per click search engines and pay per click advertising provides Website owners the opportunity to buy their way to better positions on search results pages. A properly managed pay per click campaign may help increase your traffic. We'll explain exactly pay per click is, which search engines allow pay per click advertising, important considerations to keep in mind with pay per click, and what pay per click affiliate programs are and how they can work for you.
Social media marketing is a form of internet marketing that seeks to achieve branding and marketing communication goals through the participation in various social media networks. We'll examine how and where you can use social sites such as MySpace, Twitter, and Facbook to create brand awareness and a a positive brand association. We'll explain how to use a blog to create quality content and tap into consumers' passions.
Finally, we'll help you understand your site logs and their importance in analyzing your Website marketing efforts. Your site's log files contain a wealth of information about the effectiveness of your Website marketing programs. With your log files, you can learn how your visitors are finding your site, what search terms they are using to find it, and which are the best sources of traffic for your site.