Like a band without an audience or a classroom without students, a website without visitors isn't much good.
Internet marketing - sometimes called online marketing or digital marketing - is a term used to describe marketing activities conducted online, and encompasses a wide range of strategies and tactics, including Search Engine Marketing, Pay-Per-Click (PPC) Marketing, Social Media Marketing, Email Marketing, Content Marketing, and Online Networking.
Internet marketing helps you to not only grow sales, but connect with customers in a way that is more effective than traditional channels, because it aligns with the way consumers make purchasing decisions. A 2017 study of Internet users in America found that 80% of people use the Internet to do preliminary research on products and services they’re interested in and may want to purchase. Studies conducted by Forrester Research found that executives utilize online searches as their initial point of research for solutions, finding that 74% of business-to-business purchasers do more than half their product and company research online before making any buying decisions.
What are the benefits of a well-rounded online marketing strategy?
"If you build it they will come" is a great movie line, but bad advice if you want peole to find you online. The chances of a consumer learning that your business exists and becoming a customer, even with a well-designed website, are slim to none. In other words, online platforms are now inextricable from the customer journey, no matter the business. Internet marketing allows you to expand your visibility to a larger online population.
Online marketing strategies enable your business to be more easily found on the channels your customers are using most. People are more likely to investigate the options that appear first in search results or that they see on social media platforms like Facebook. As you gain visibility online, you significantly increase the lkelyhood that they will check out, interact with, and purchase from you.
Higher Quality Traffic
Correctly done, internet marketing narrows the focus of your efforts to attract only the people who’ll be most interested in what your company does or offers, drawing higher-quality traffic to your site. With higher-quality traffice you improve the likelyhood you'll see better visitor engagement and more sales than you would if your efforts were broad and not tailored to any particular audience.
Increased User Engagement
Correctly done, internet marketing provides opportunities for prospects and customers to interact with you, making it easier for them to get more information about your company, product, or service.
Improved Local Presence
When consumers search Google for a product or service, Google uses their IP address to detect their location so it can provide local results. Proper online marketing tactics will signal to Google where you are, and in turn expose your business to more people in your area — the people most able and most likely to become customers.
I provide affordable internet marketing services, and specialize in working closely with small and medium-sized businesses and non-profits, and your initial consultation is free.
If you’re ready to start gaining the full advantages of effective Internet marketing for your business, contact me today!